If you have a business, no matter how small or large, you should have heard about SEO more than once. This technique plays a fundamental role when it comes to positioning your business on the Internet and increasing sales, traffic and brand recognition. This is why a lot of businesses now use the service of an SEO agency that can help them get it right.
If you really want to succeed on the web, creating a site is not enough. A series of strategies related to digital marketing must be developed and applied. In this post, we will tell you what SEO is, what its importance is for SMEs and how to get yourself the right SEO agency that will help you get the most out of this strategy.
What Is SEO For Small And Medium Businesses?
SEO (Search Engine Optimization) is a series of strategies that favor the positioning of your website in the search results that users on major search engines like Google, Yahoo, Bing, etc. get when searching for specific terms.
For example, if a visitor went on Google and searched for great restaurants around me, Google would scout the web and find the websites of some restaurants that seem to match the visitor’s search the most.
Understand that this does not necessarily mean they are the best in that area. But because their SEO game is top-notch and the SEO agency handling it did a good job, these restaurants get priority placements. Now, imagine the same for your business.
These strategies are of vital importance to increase the visibility of your business in the cloud. If your potential customers do not find you, your chances of sales are zero.
In case you are still on the fence, here are some pretty significant figures for you that prove the importance of SEO for small businesses, so that you can understand what is important and why you should start immediately.
Every single day, over 3.5 billion searches are made on Google alone. That is around 1.2 trillion searches in a year. With Google taking a huge 78% of global search, SEO helps you take a sizeable bite out of the pie.
There is a good reason why almost 86% of the search engine market invest $77.79 billion into this search engine last year alone. A survey done by Pew Research Center found that 91% of online adults use search engines when looking for information on the web.
These statistics show that search engines like Google have become the main source of information about local businesses. Therefore, hiring an SEO agency invested in putting into practice SEO strategies to position the web is an indispensable requirement for SMEs that are starting on the Internet.
Benefits Of SEO For Small & Medium Businesses
There are so many benefits that a good SEO positioning strategy can bring to any type of company. However, when it comes to freelancers, micro-companies, or SMEs, the benefits of SEO are even greater, as you’ll see the effects immediately. Below are some of these benefits:
1. SEO Positioning Improves Your Visibility On The Internet
If you know even just a little bit about the world of digital marketing, you will know that there are a thousand and one formulas out there to achieve conversion (that is, to get visitors to do what you want them to do), persuade users and increase sales.
But all that does not help if the most essential factor in a business with an online presence is missing – Traffic. To make good sales online, you must first capture as many visits as possible. All things being equal, your sales should increase in proportion to your increase in traffic.
This is where SEO comes in. A reliable SEO agency can help you expand the possibility of getting users to visit your site by publishing optimized content to appear in the organic search results. Your goal is to appear at the front page of search engines because a Google Organic CTR Study showed that 93% of searchers don’t even bother going beyond the first page of their search results.
2. SEO Facilitates Brand Discovery
Now, while this is majorly seen an offline marketing concept, it also serves the digital branch of Internet advertising. Greater visibility through a positioning that attracts traffic to your website or any other website linked to your business allows users to discover your brand.
It is a contact that can be reiterated, and that is essential for the public to remember you when they want to consume something related to your products or services.
3. Web Positioning Provides You With Qualified Traffic
This is not just about attracting visitors at all costs. One of the main benefits of SEO is its ability to capture qualified traffic. In case you are wondering what makes certain visits to be considered as qualified traffic and others not, this lies in their real interest in what your business offers.
Qualified leads are already interested in what you have to offer, even before they visit your website. As a matter of fact, why they are on a search engine is either because they want to specifically get more information about it or are already willing to buy right away. All they came to do is find the right provider.
The ideal state is to get the users who arrive on your website to do so because they really have a prior interest in what you can offer them, and that way they do not end up leaving your website. In fact, if the traffic is not qualified, the bounce rate will increase and the average session length will be reduced, probably leading to a decline in Google positions.
4. SEO Is A Lasting Investment
Large companies also tend to do SEO. But due to their greater financial muscle, they can further diversify their marketing actions and invest in paid advertising or SEM campaigns (Adwords, Facebook Ads, etc.).
However, paid ads have one drawback: once the campaign is over, you have to pay again! SEO, on the other hand, has long-lasting effects, which allows you to reap the fruits of your investment for a longer period of time if it is done well by an expert SEO agency.
For many businesses, the best way to reach your audience and get more sales requires the combination of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). But for SMEs, SEO can be a real springboard that allows them to compete even with larger companies.
5. It Allows You To Display Various Sales Strategies
Thanks to the optimization, the publication and the constant updating of contents well posed from the SEO point of view, you can use different strategies to sell.
SEO can help you either get purchases by optimizing the product listings of your eCommerce store or help you build other more sophisticated sales techniques, with subscriber lists, conversion funnels, etc.
In other words, SEO offers you the solid foundations for your marketing strategies, thanks to its ability to reach your target.
With this knowledge about the importance of SEO, it is now time to step up and start doing your homework in terms of web positioning. Get a reliable SEO agency that can deliver, and start reaping the bountiful rewards.