Choosing an SEO Company
Hiring professional SEO services is one of the best ways for you to get started in digital marketing. Being a highly competitive industry, companies are all trying to market their services to you. If you are still a newbie in SEO or digital marketing in general, you might be easily overwhelmed.
Unfortunately, there are also many self-proclaimed “specialists” who claim to have proprietary methods for fast results. There is no shortcut in SEO – that is a fact. The last thing you want is to engage with a company that uses shady SEO practices. Today, let us share with you some tips on choosing an SEO company in Malaysia.
1. Know your goals
Before you do anything, the first thing you should do is to identify your own goals. Are you looking to drive more traffic to your website? Are you trying to boost brand awareness or generate more leads? These are the questions that you should ask yourself before engaging with any digital marketing company. By knowing your goals, you can then seek companies that are able to assist you in reaching those goals. That being said, you should always remain realistic.
2. Experience counts
While we are not saying that all new start-ups are bad, effective SEO is made up of many little things. It takes years of experiencing different techniques to know what works and what does not. Even some methods will work for certain companies but not others. Experienced SEO specialists can identify which method is most suitable and execute it accordingly. If you are just venturing into SEO, getting an experienced company may be a better idea.
3. All-rounded expertise
As mentioned above, SEO is made up of many different things. You should always look for a company that uses an all-rounded approach to handle your project. The best ones will have a balanced understanding of technical and theoretical knowledge. Repairing technical issues, effective keyword research, quality content writing, and link building are just some of the skills you should look for in professional SEO services.
Being a vibrant and dynamic industry, you should always get a company that is passionate and enthusiastic about your project. Search engines always receive updates to their search algorithm. This means that some methods that worked previously might not be as effective as it used to be. You would want to hire a team that is constantly looking to up their game. They should be excited and motivated to get the latest know-how in the business.
5. Too good to be true
If it sounds too good to be true, it probably is. If a company promises you miraculous results with only minimal investment, stay away from them. Most of the time, these are simply empty promises and some may even use black hat SEO practices. Black hat practices are frowned-upon as they use dodgy and spammy techniques to give instant results. However, Google heavily penalizes websites that use these techniques. There are no shortcuts and it takes constant investment in both time and energy to have long-lasting results.
6. Talk to them
If you still have any doubts about any company, the simplest solution is to simply talk to them. Book an appointment and have a professional consultation with that company. It is important to establish trust with your SEO company. Speaking to them allows you to get a better understanding of their methods and work culture. Proper communication is important so that you both can align your goals.
Looking for the right SEO company can make or break your digital marketing efforts. With our tips above, we hope that you are able to choose wisely and make the most out of your investments.